Recently, the Collierville Chamber of Commerce hosted its highly anticipated Ascend Regional Business Summit, bringing together business owners, senior executives, and industry experts from across the region. The summit was a day dedicated to learning, networking, and professional growth, with a focus on how today’s most effective leaders adapt, innovate, and strategize for long-term success. This event was a testament to the power of community collaboration and shared expertise, and EDGE was proud to support this initiative as part of our ongoing commitment to fostering economic development and business excellence in the region.
As a supporter of the summit, EDGE played an active role in enhancing the day’s programming. EDGE’s President and CEO, Dr. Joann Massey, had the honor of introducing the panel discussion on the value of third-party influence. The panel featured industry experts Victoria Robinson, Cara Greenstein, and Leah Gafni, who shared valuable insights on how businesses can leverage influencer engagement to elevate their brand presence. The conversation provided attendees with actionable strategies for building impactful partnerships with influencers, showcasing the importance of authenticity and strategic alignment in today’s digital landscape.
The panelists brought a wealth of experience to the discussion, representing the creative and strategic talents of DCA, a leading communications consulting firm based in Downtown Memphis. Victoria Robinson, an accomplished attorney and realtor with the Memphis Area Association of Realtors, joined Cara Greenstein, DCA’s VP of Public Engagement, and Leah Gafni, VP of Strategic Activations at DCA. Together, they explored how businesses can harness the power of influencer marketing to connect with target audiences in meaningful ways, driving both visibility and value.
EDGE’s support of the Collierville Chamber Ascend Business Summit reflects our dedication to empowering local businesses with the resources and connections they need to thrive. By investing in events like this, we are facilitating the growth of individual businesses and strengthening the broader economic landscape of our community. We believe that by gathering to share knowledge and foster relationships, we can all ascend to new heights.
We extend our gratitude to the Collierville Chamber of Commerce for organizing such an impactful event and to all the speakers and participants who made the day a success. EDGE remains committed to fostering initiatives that promote innovation, collaboration, and expansion for businesses across our region.